Case Study: ILIA Beauty boosts repeat purchase and SMS ROI with Attentive

How ILIA Beauty Uses VIP-First SMS and Attentive AI to Drive Repeat Purchase at Scale

ILIA Beauty, a clean beauty brand, wanted to scale repeat purchases and personalization through SMS without relying on broad full-file sends. Using Attentive, the team focused on loyalty-led segmentation, replenishment timing, and messaging that stayed on-brand and customer-respectful while supporting growth from first purchase to repeat buying.

With Attentive’s AI Journeys, AI Pro, and lifecycle SMS tools, ILIA Beauty automated smarter, more targeted messaging, including promo-aware journeys, VIP-first offers, and higher-intent abandonment and audience expansion campaigns. The results were strong: 31x total program ROI, 225x automated journeys ROI, 364x welcome journey ROI, 12x campaign messages ROI, and a 280% purchase lift with AI Journeys.

ILIA Beauty

Alexandra Salai

Director of Lifecycle Marketing