Case Study: Rakuten speeds development and boosts collaboration with Atlassian

Japan's biggest marketplace, Rakuten speeds development with Atlassian

Rakuten, Japan’s largest online marketplace with more than 12,000 employees and a growing remote workforce, needed to standardize its development process across global teams. The company’s challenge was breaking down isolated team workflows and improving knowledge-sharing and communication as it scaled internationally.

Rakuten implemented Atlassian’s Jira Software Data Center, Confluence and Bitbucket, integrating them so project tracking, documentation and source control work together. The result: faster development cycles, clearer cross-team collaboration, automated commit visibility in Jira (removing manual email links), richer knowledge sharing in Confluence, and more transparent, agile practices that let Rakuten share development status and gather customer requests openly.

Rakuten

Narichika Kajihara

Head of Global Development Tools