Case Study: VSCO scales collaboration and cuts maintenance overhead with Atlassian Jira Service Desk

How VSCO scaled with Atlassian Cloud

VSCO is a photography app turned subscription business and global creator community with over two million paid members. As the company scaled, teams faced operational friction—excess meetings, admin overhead, and the need for better performance, security, and features—while relying on Atlassian Server tools like Jira, Confluence, Jira Service Desk, and Trello.

VSCO migrated to Atlassian Cloud and tuned their instance with new workflows and cloud apps, gaining unified identity management, fewer maintenance tasks, and immediate access to innovations (next‑gen projects, mobile apps, improved Confluence integration). The move delivered solid uptime and performance, cleaner UX, faster onboarding, and many saved person‑months, enabling teams to collaborate more efficiently and focus on growing the community.

VSCO

Sky Frostenson

Director of Program Management