Case Study: Indicia Worldwide improves data discoverability and root cause analysis with Atlan and Snowflake

Snowflake and Atlan The Dynamic Duo Powering Indicia Worldwide’s Data Platform

Indicia Worldwide, a global marketing agency, faced challenges with data discoverability, documentation, and impact analysis due to the scale and complexity of its Snowflake-based data platform. Their legacy wiki system for documentation was outdated and difficult to navigate, hindering the team's ability to understand their data assets efficiently. They turned to the vendor Atlan for a modern data catalog solution to address these issues.

By implementing Atlan, Indicia Worldwide integrated it with Snowflake to gain unprecedented visibility into its data estate. Atlan provided automated lineage for faster root cause and impact analysis, saving the team significant time. The solution also empowered data consumers to self-serve information and allowed the team to optimize storage costs by identifying unused assets. Atlan became the central tool for the company to understand its data, improving engineering practices and paving the way for future governance initiatives.

Snowflake

Graham Lannigan

Head of Data Platform