Case Study: Tusco Manufacturing Revives Its Sales Pipeline with Athena SWC LLC

Tusco Manufacturing adds $1 million in annual sales potential with Athena SWC LLC

Tusco Manufacturing, a custom contract metal fabricator, struggled to fill its opportunity pipeline as its sales team preferred working with existing clients over finding new ones. After unsuccessful attempts with independent reps and another email firm, CEO Mike Lauber turned to the vendor Athena SWC LLC and its inbound/outbound marketing program for lead generation.

Athena SWC implemented a systematic process of identifying target companies, conducting phone and email outreach, and nurturing leads. This solution successfully revived Tusco's pipeline. Within fifteen months, Tusco had quoted $950,000 from Athena-generated leads and closed a large new account with $1 million in potential annual sales, with another $709,000 currently in the pipeline.

Tusco Manufacturing