Case Study: Sunrise Manufacturing expands into corrugated packaging with Athena SWC LLC

Sunrise Manufacturing builds a 30-page website and boosts traffic with Athena SWC LLC

Sunrise Manufacturing, a provider of load securement and transit protection products, faced a challenge when they purchased a rotary die cutter to enter the corrugated box market. They lacked the necessary sales expertise and market knowledge to capitalize on this new opportunity. They partnered with vendor Athena SWC LLC for its inbound and outbound marketing solution with sales coordination, trusting a referral from an industry peer.

Athena SWC implemented a holistic program that included revamping the customer's website for SEO and conducting targeted outbound sales outreach. The solution acted as an extension of the internal sales team, generating a steady pipeline of new opportunities. The results included a significantly optimized website with increased traffic and improved search engine visibility. While major revenue generation was understood to be a longer-term goal, the partnership established a strong foundation and cadence for future growth in the new market.

Sunrise Manufacturing