Case Study: RB Royal Generates 51 Quotes Worth $4.6M with Athena SWC LLC

RB Royal generates 51 quotes worth $4.6M with Athena SWC LLC

RB Royal, a Wisconsin-based manufacturer of custom fluid transfer systems, faced a challenge with its growth strategy. The company lacked a structured inside sales process and a strong digital presence, relying instead on opportunistic inbound leads and national sales reps who were resistant to hunting for new business. To build a scalable growth engine and diversify its customer base, RB Royal enlisted the services of vendor Athena SWC LLC for a comprehensive sales and marketing solution.

Athena SWC implemented a structured process that included outbound sales, search engine optimization (SEO), and sales pipeline management using Pipedrive CRM. This solution generated 17 qualified appointments, leading to 51 quotes valued at $4.6 million from targeted new sectors. Additionally, Athena SWC's SEO work increased the company's website traffic dramatically, with its top 5 search engine results positions rising from 29 to 357.

RB Royal