Case Study: Metrics Contract Services achieves $4M in new sales and $20M in quotes with Athena SWC LLC's structured outbound sales and marketing

Metrics Contract Services closes $4M in new sales with Athena SWC LLC

Metrics Contract Services, a full-service global CDMO, faced a challenge common in the pharmaceutical industry: a long sales cycle that left their sales team with little time for prospecting. They needed a way to generate new leads and increase brand recognition. They engaged vendor Athena SWC for its structured outbound sales and marketing processes to address this.

Athena SWC implemented a process-centric approach, handling the high volume of prospecting calls, lead nurturing, and marketing touches required to keep Metrics top-of-mind with potential clients. This long-term partnership resulted in a significant measurable impact, generating nearly $20 million in quotes and closing $4 million in new business for Metrics Contract Services.

Metrics Contract Services