Case Study: KTK Thermal Technologies builds brand recognition and sales pipeline with Athena SWC LLC

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Preview of the KTK Thermal Technologies Case Study

KTK Thermal Technologies builds a $2.5 million pipeline with Athena SWC LLC

KTK Thermal Technologies, a newly formed thermal management products company, lacked sales support and brand recognition. The company was resource-strapped with only two salespeople and needed help generating new leads. They engaged vendor Athena SWC LLC for its outsourced marketing and sales support services.

Athena SWC implemented a complete outsourced solution for front-end sales and pipeline management, including targeted outreach and marketing. This helped build brand recognition and fill the sales pipeline. As a result, Athena directly contacted over 1,175 individuals from more than 500 organizations. KTK closed $20,000 in new sales and had over $2.5 million in its pipeline, with $2 million still active.


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