Case Study: Custom Profile achieves $2.5M in new sales with Athena SWC LLC

Custom Profile generates $2.5M in sales with Athena SWC LLC

Custom Profile, a plastic extrusion manufacturer, faced challenges accelerating growth and reaching the right types of leads with its internal sales force. The company turned to vendor Athena SWC to implement its outsourced front-end sales support model to strengthen its business development efforts.

Athena SWC implemented an integrated inbound and outbound marketing program, which included building a new sales infrastructure, enhancing the website for SEO, and providing sales coordination. As a result, Athena set up 28 qualified meetings with a combined potential of $16.7 million and directly closed $2.5 million in new sales for Custom Profile, while also increasing the company's organic search traffic by over 122%.

Custom Profile