Case Study: a custom corrugated box manufacturer achieves $450K in new sales and a $6M pipeline with Athena SWC LLC

Custom Corrugated Box Manufacturer adds $450K in new sales with Athena SWC LLC

The customer, a custom corrugated box manufacturer, was structuring for growth but lacked an effective sales strategy to leverage its new production capacity. Its grassroots, in-person sales approach was slow and inefficient. The company contacted vendor Athena SWC to handle its front-end sales prospecting, a need accelerated when the pandemic curtailed in-person meetings.

Athena SWC implemented a holistic inbound and outbound program, including targeted calls, emails, SEO, and content creation. Their team managed the entire front-end process, from prospecting to quote follow-up. The results were substantial: the manufacturer closed $450,000 in new sales from ten accounts, with an annual potential of over $6 million. Furthermore, organic traffic increased by 132% and website form submissions grew by 580%, demonstrating the effectiveness of Athena SWC's strategy.