Case Study: a leading garage door components manufacturer drives 35+ leads and $1.6M+ in opportunities with Athena SWC LLC lead generation

a leading garage door components manufacturer drives $1.6M+ in opportunities with Athena SWC LLC

The client, a leading garage door components manufacturer, sought to accelerate growth and improve its lead generation processes to break into the new market segment of equipment wholesale distributors and dealers. With its sales team focused on existing accounts, the company lacked the capacity and skill set for new account development and turned to vendor Athena SWC for its lead generation service for custom hardware manufacturers.

Athena SWC implemented a comprehensive strategy that included targeted prospecting, the introduction of Pipedrive CRM for pipeline management, and a complete SEO overhaul of the client's website. This approach generated over 48% more qualified leads than projected. The results included two deals closed worth over $400,000 and two more nearing closure valued at approximately $1.25 million, driving over $1.6M in new opportunities.