Case Study: Sun-Rype achieves faster first-contact resolution and actionable consumer insights with Astute's case management CRM

Sun-Rype stays competitive and delivers valuable insight with consumer case management from Astute.

Sun-Rype, a Canadian beverage and snack maker, faced rising consumer expectations and needed a modern consumer case management system to stay competitive and build brand loyalty. After evaluating multiple providers, Sun-Rype selected Astute and implemented Astute’s cloud-based CRM (most recently ePowerCenter 9UX) to replace legacy tools and partner with a vendor experienced in CPG consumer care.

Astute’s solution centralized all cases in a single, intuitive interface with guided workflows, faster onboarding, and admin-friendly configuration, enabling Sun-Rype to resolve the majority of cases correctly on first contact. The platform also improved communication with Quality Assurance and delivered actionable voice-of-customer insights used across packaging, product development and long-range planning — demonstrating measurable efficiency gains and stronger impact from the Consumer Services team.

Sun-Rype

Sandra Hofer

Consumer Services Manager