Case Study: Land O’Lakes engages fans via Facebook Live and earns 26K+ views with Astute Social (Astute)

Land O’Lakes Dairy Foods Looks to Technology Partner to Engage Consumers via Facebook Live

Land O’Lakes, a farmer-owned agribusiness and Fortune 200 food company, wanted to bring its Test Kitchen experts into more households via Facebook Live while ensuring real-time interaction with fans. To launch this new channel and capture consumer feedback and sentiment, Land O’Lakes turned to long-time partner Astute, integrating Astute Social™ into its CRM platform to monitor and manage live engagement.

Astute ran tests and provided social monitoring and engagement tools that connected Test Kitchen experts, the Consumer Affairs team, and agency partners during the 30-minute broadcast, with all interactions fed into Astute’s ePowerCenter™ CRM. The event enabled more than 100 live viewers to interact in real time, produced over 26K video views to date, delivered typical response times of 15–20 minutes, and gave Land O’Lakes a new, measurable channel for ongoing consumer engagement — thanks to Astute.

Land O’Lakes

Vicky Cherne

Manager of Consumer Affairs & Customer Concerns