Case Study: Domino's achieves 128% increase in customer interactions with Astute Social from Astute Solutions

Domino’s - Customer Case Study

Domino’s faced rapidly growing social media activity and needed a way to engage customers in real time without wasting agent time manually sifting through posts. To solve this, Domino’s turned to Astute and its Astute Social platform (alongside Astute’s ePowerCenter CRM integration) to monitor hundreds of Twitter keywords and Facebook activity and surface only the posts that required attention.

Astute implemented automated keyword monitoring, real‑time alerts for high‑priority “alert” keywords and influencers, and CRM integration to speed responses. As a result, Domino’s handled 128% more social interactions year‑over‑year, cut handling time by 53% (social cases often resolved in under 5 minutes versus 15), filtered out 97% of irrelevant chatter so teams could focus on the critical 3%, and used Astute’s rapid alerts to turn high‑profile critics into endorsers.

Domino’s

Terri Haffey

Manager