Case Study: CaterTrax achieves accelerated growth while preserving company culture with AssetWorks

Allowing a catering management software company to accelerate growth while maintaining their culture

CaterTrax, founded in 2004, provides software for the foodservice management industry and built its reputation on hospitality and exceptional customer service. Leadership worried a sale would threaten day-to-day decision-making and corporate culture, so they partnered with Volaris Group only after receiving assurances that CaterTrax would remain a standalone business with decision-making autonomy.

After the acquisition CaterTrax continued operating as an independent unit with familiar leaders—former CEO Rich Rund became Chief Innovation Officer and CFO Jeff Luchetti became CEO—preserving core values and office culture. At the same time the company gained access to Volaris’s people, resources and performance metrics, accelerating growth while improving employee development and customer partnerships.

CaterTrax

Jeff Luchetti

Chief Executive Officer