Case Study: Serco achieves reduced brand risk and increased efficiency across 100,000 employees with Asset Bank

How our Enterprise Unlimited DAM system supports one of the largest outsourced service companies in the World

Serco is a £5 billion public services company operating globally across transport, facilities and infrastructure with around 100,000 employees. Its communications team struggled with time-consuming phone and email requests for assets and faced major risks to brand consistency across a vast, distributed organisation.

Asset Bank provided a centralised “brand hub” on an Enterprise plan, supported by a personalised demo to secure senior buy-in. The DAM consolidated digital assets and guidelines and added SSO, multilingual support, a REST API, metadata controls and CMS integration, cutting asset requests, improving efficiency and ensuring consistent, on-brand communications.

Serco

Ben Giles

Communications Manager