Case Study: Lenovo Achieves 100% More Brochure Downloads with Assertive Media

Lenovo boosts brochure downloads by 100% with Assertive

The customer, Lenovo, a major global computer manufacturer, faced the challenge of building a marketing hub to promote its software-defined infrastructure and server solutions for its UK operations. The vendor, Assertive, was tasked with planning, designing, and building this hub, as well as providing content and graphic design for new brochures.

Assertive designed and developed the Lenovo Marketing Hub and created high-quality brochures and media for distribution. Their solution included launching a PPC campaign for initial awareness and developing a forward-looking SEO strategy. As a result, Lenovo achieved a 100% increase in brochure downloads, with the SEO strategy set to drive further traffic and engagement.

Lenovo