Case Study: Duralift achieves increased referrals and customer advocacy with AskNicely

Why and How Ellie Helps Duralift Turn Customer Feedback Into a Business Impact

Duralift, a supplier of scissor lifts, boom lifts, mast lifts and forklifts for the construction industry, needed a reliable way to capture customer feedback and turn it into real business insight. To do that they used AskNicely’s survey platform to systematically gather feedback and discover what actually matters to their customers.

AskNicely’s surveys gave Duralift timely, actionable feedback that converted customers into advocates — one customer even called after a survey to offer referral opportunities and ideas for new business outreach. According to Ellie Chippindall, AskNicely helps Duralift get referrals and focus on the areas that matter, driving measurable growth opportunities and stronger customer advocacy alongside their own regular customer visits and monthly updates.

Duralift

Ellie Chippindall

Business Development Manager