Case Study: URComped boosts customer feedback and Google reviews with AskNicely

URComped accelerates growth and enhances customer experience with AskNicely

URComped, a company that helps high-value casino players qualify for free cruises and casino trips, wanted a better way to understand and respond to customer feedback. Before partnering with AskNicely, the team relied on scattered feedback, often only hearing from extreme cases on social media, and lacked a structured way to measure satisfaction or improve their limited online reputation.

With AskNicely’s customer experience platform, URComped implemented a feedback, review, and coaching workflow built around the earned growth flywheel. The team now collects surveys, reviews feedback weekly, recognizes top performers through Slack, and prompts happy customers to leave Google reviews. As a result, URComped grew from fewer than 10 Google reviews to 153, representing a 1400% increase, while also improving customer experience and team performance with AskNicely.

URComped

Craig Shacklett

Co-founder