Case Study: Stay Upright improves instructor engagement and customer experience with AskNicely

The Road to More Engaged Instructors, and Better Customer Experience

Stay Upright, Australia’s motorcycle training school with 30+ locations and 160 frontline instructors, needed a better way to use customer feedback to improve the student experience. Before AskNicely, feedback was collected inconsistently, shared manually, and often reached instructors too late to be useful, leaving frontline teams without recognition, clear coaching, or actionable insight.

With AskNicely, Stay Upright rolled out real-time customer feedback via an instructor app, a CX leaderboard, dashboards, and automated shout-outs and recovery workflows. The result was a closed feedback loop, more engaged and recognized instructors, stronger manager-coach conversations, and improved customer experience that helped support more referrals and growth; the company also integrated AskNicely with its CRM and onboarded the organization in just 30 days.

Stay Upright

John Perrin

Stay Upright