Case Study: Caci drives growth and retention with AskNicely

Leveraging customer feedback to drive growth and retention at Caci

Caci, a leading medical aesthetics franchise in New Zealand, needed a better way to collect and act on customer feedback across its clinics. Using AskNicely, the company focused on turning NPS and other survey insights into meaningful action, while also tackling the challenge of maintaining a consistent customer experience across a franchise model.

With AskNicely, Caci built a strong feedback-to-action process, including case management, clinic benchmarking, and the “Caciverse” incentive program for frontline teams. The approach helped drive higher NPS, more referrals, and stronger customer retention, while embedding customer-centric behaviors across the business and franchise network.

Caci

Emily Stevenson

Chief Experience Officer