Case Study: Wipster achieves higher customer happiness and actionable feedback with AskNicely

How Wipster Keeps Customers Happy and Videos Joyful

Wipster, a fast-growing SaaS company that provides an intuitive video review and approval platform used by brands like Tesla and Shopify, needed a consistent way to gauge customer sentiment and capture feedback. Before AskNicely, Wipster had no reliable method beyond social posts or support emails to understand how users felt, which made product and marketing decisions largely guesswork.

Wipster implemented AskNicely’s Net Promoter Score (NPS) solution, integrating it with Intercom to send daily surveys and with Slack for real-time alerts. AskNicely was quick to set up and delivered steady streams of usable feedback—feature requests, usability issues and bug reports—that now drive Wipster’s product roadmap. The result: a consistently high NPS that the team reviews weekly, faster response to low scores, and richer customer insights used to prioritize development and publish testimonials.

Wipster

Kristen Lunman

Chief Operating Officer