Case Study: Platinum Pest Control reduces churn and earns referrals with AskNicely

How using AskNicely helped Platinum Pest see major improvements in just months

Platinum Pest Control, a pest control business focused on preventative services, lacked a system for collecting real-time customer feedback. This reactive approach meant they were often unaware of service issues until a client was about to cancel. They chose to implement AskNicely to proactively address customer concerns and gain visibility into their team's performance.

By using AskNicely's NPS and CSAT surveys, the company quickly identified and resolved a major service issue, preventing the loss of a significant account. The team uses detractor alerts for immediate follow-up and proactively calls promoters to ask for referrals, which has already generated four new opportunities. The solution provided a 13% response rate and delivered clear, measurable ROI.

Platinum Pest Control

Jacob Kosiara

Chief Operating Officer