Case Study: Houwzer achieves a $225,000 referral pipeline and a coaching-driven customer experience with AskNicely

How the Houwzer team built a culture of coaching and self-improvement

Houwzer is a digital-first real estate firm on a mission to become a customer experience–led organization. To embed customer feedback into daily operations, coach agents, and deliver consistently excellent service, Houwzer partnered with AskNicely to implement real-time feedback and coaching.

AskNicely’s NPS-driven platform created immediate behavior change—enabling daily management reviews, bi-monthly company-wide agent/location rankings, weekly 1:1 coaching, and immediate phone follow-ups to detractors. The AskNicely program produced a referral pipeline worth $225,000 in the first 60 days, raised Yelp ratings from 3.4 to 4.5 stars, and shifted Houwzer’s culture toward coaching, over-communication, and measurable NPS improvement.

Houwzer

David Speers

Director of Sales