Case Study: The Camp TC achieves an NPS of 85 and stronger member retention with AskNicely

How The Camp TC Delivers Amazing Customer Experiences With AskNicely

The Camp TC, a rapidly growing fitness franchise known for its six-week, 20-pound challenge, needed a way to measure and improve customer experience across its corporate and 100+ franchised gyms. To launch a Net Promoter Score program and drive decisions from member feedback, The Camp TC chose AskNicely and its NPS software after piloting multiple vendors.

AskNicely provided real-time NPS surveys and reporting the brand rolled out from a 10-gym pilot to all franchise locations; in nine months The Camp TC sent over 45,000 surveys with a 34.4% response rate and sustained an average NPS around 85. Using AskNicely insights they introduced a lower-priced membership, a tiered accountability program, improved trainer hiring and training, and boosted retention and revenue—including a retained member who led to $2,000 in additional sales.

The Camp TC

Brandon Durkee

Vice-President of Operations