Case Study: Outreach increases Google reviews and NPS with AskNicely

How Outreach created a customer feedback program using AskNicely

Outreach, a Colorado Springs-based company that equips more than 200,000 churches and ministries with products and engagement tools, wanted a better way to listen to customers and act on feedback. Before using AskNicely, the team had no formal customer feedback program or NPS tracking, making it difficult to understand whether issues raised in occasional conversations were isolated or widespread.

Using AskNicely, Outreach set up a structured customer feedback program with NPS tracking, Slack notifications, and automated review requests. AskNicely helped the team respond faster to dissatisfied customers, improve internal visibility across departments, and grow their online reputation from 5 Google reviews to more than 500 with a 4.9-star rating, while also increasing NPS and customer satisfaction.

Outreach

Jamie Stahler

VP of Marketing, Sales, and Partnerships