Case Study: ANC achieves legendary customer experience and actionable feedback insights with AskNicely

How Mary Gray and ANC Turn Customer Feedback into Business Impact

ANC, a company that started in rotational signage and has grown into a leading technology service provider for stadiums, entertainment facilities, transportation hubs, and retail venues, faced a basic but critical challenge: they had no systematic way to collect customer feedback and relied only on the occasional email. To close that gap and make their customer-first culture more measurable, ANC turned to AskNicely’s customer feedback solution.

AskNicely gave ANC a consistent channel to capture and analyze customer responses, allowing Mary Gray and the client services team to spot trends and be more proactive around events, grand openings, and ongoing service issues. While ANC didn’t publish specific numbers, they report that AskNicely quickly produced clear insights that improved visibility, responsiveness, and overall customer experience across multiple facets of their business.

ANC

Mary Gray

Manager, Client Services