Case Study: CW Systems achieves legendary customer experience and business growth with AskNicely

How Kelly and CW Systems Turn Customer Feedback into Business Impact

CW Systems Pty, Ltd is a B2B importer and distributor of window furnishings and sun shading solutions serving a large network of retailers across Australia. Their challenge was to maintain personalized, customer-centric service and capture actionable feedback across diverse projects and distributor needs, so they adopted the AskNicely platform to systematically gather customer insights.

Using AskNicely, CW Systems implemented regular feedback capture and transparent, personalized follow-ups that feed into daily planning and customer-support routines. AskNicely helped CW Systems strengthen relationships, create more “wow” moments (including customers choosing to visit the office to give praise) and support measurable business growth—expanding to multiple locations and into international markets—by improving understanding of customer needs and tailoring their approach.

CW Systems

Kelly Evagelakos

Head of Marketing