Case Study: Big Blue Bug Solutions achieves higher survey response rates and an 80 NPS with AskNicely

Big Blue Bug Solutions achieves new heights with AskNicely

Big Blue Bug Solutions, a family-owned pest control company, needed a scalable method to capture and act on customer feedback to support a major expansion without sacrificing their high-quality customer experience. Their previous manual phone survey system was inefficient and failed to provide timely insights. To address this challenge, they implemented the AskNicely customer feedback platform.

By using AskNicely, Big Blue Bug Solutions automated their feedback collection, which dramatically increased their survey response rate to 20% and generated over 4,000 responses. The solution enabled them to analyze and act on feedback within 24 hours, tying results to performance incentives. This process helped them achieve an average Net Promoter Score of 80, significantly improving service quality and supporting their successful expansion.

Big Blue Bug Solutions

Luis Marulanda

Chief Strategy Officer