Case Study: Auror achieves a 65 NPS and real-time user feedback with AskNicely

Auror and NPS The Ultimate Crime-Fighting Duo

Auror, a real-time crime intelligence provider for retailers and law enforcement, needed a reliable way to measure and improve customer success as it scaled across regions. Facing legacy systems in policing and under-served retail customers, Auror wanted a continuous, real-time pulse on user satisfaction and chose AskNicely to automate Net Promoter Score (NPS) feedback across its user community.

AskNicely delivered daily, real-time NPS collection and feedback automation, enabling Auror to engage a broader set of users, surface store-level insights, and monitor performance by geography. The results: Auror’s initial internal NPS guess of 20–30 turned out to be ~50, then rose to a reported 65 after using AskNicely, while helping the company exceed a 20% growth goal and strengthen product, support, and customer dialogue.

Auror

Tom Batterbury

Co-founder