Case Study: Genesys achieves 30% higher on-time project delivery with Asana

Genesys marketing launches more impactful programs with Asana

Genesys, a global marketing organization, was struggling with scattered stakeholder requests, duplicate work, and poor on-time delivery while using a complex project management approach. Production teams were overwhelmed by untracked work and project managers were spending too much time coordinating across 50+ projects, with overall on-time delivery at just 60%.

With Asana, Genesys centralized marketing work in dedicated project boards, used forms, rules, templates, and API-driven automations to route requests and move assets between systems, and created one source of truth for stakeholders. Asana helped Genesys save about one year of workdays, increase efficiency by 277% in globalization workflows, boost on-time delivery by 30 percentage points to more than 90%, and increase stakeholder adoption by 400% in the first year.

Genesys

Andrea Leon Trozak

Senior Director of Program Management, Marketing Operations