Case Study: Saratoga Performing Arts Center reduces ticket fees by 40% with ArtsMan's Theatre Manager

Saratoga Performing Arts Center - Customer Case Study

Saratoga Performing Arts Center (SPAC), an amphitheater and theater venue in Saratoga Springs, New York, wanted a better way to serve patrons and access customer data than it had with its previous software-as-a-service ticketing provider. The venue turned to ArtsMan’s Theatre Manager system to improve online ticketing, reporting, and overall operational flexibility.

ArtsMan implemented Theatre Manager in two stages, starting with ticketing and then adding membership and donor data. The result was easier access to patron and marketing information, built-in monitoring and reporting tools, a smoother online buying experience, and ticket fees reduced by 40%; online sales also increased as SPAC moved from selling just 6% of tickets online to seeing steady growth in web sales.

Saratoga Performing Arts Center

Rick Geary

Chief Financial Officer