Case Study: SITA UK achieves near-real-time market and client intelligence with Artesian Solutions

SITA cleans up with company-wide market insight and client intelligence

SITA UK, a leading recycling and resource management company, faced a growing intelligence problem: manually collecting and distributing competitor, customer and regulatory insights was slow and fragmented, leaving teams unable to react quickly to market and planning developments. Relying on lagging industry sites meant missed first-mover opportunities and a need for near-real-time, role-specific alerts accessible by browser or email with easy drill-down to source detail.

Artesian delivered an automated social intelligence platform that matches hundreds of SITA‑specific criteria across thousands of web sources—equivalent to more than 50 million daily manual searches—producing personalised feeds, twice-weekly online gazettes and mobile access. The result was faster, more actionable insight, shorter editing cycles, measurable productivity gains across 100+ staff, and expansion of the service into the sales team as part of a broader CRM strategy.

SITA UK

Adrian Clarke

Sales Director