Case Study: Business Stream achieves a 30% increase in sales productivity with Artesian Solutions

Increasing business productivity by 30% with Artesian

Business Stream is the leading supplier of water and waste-water services to businesses in Scotland, serving more than 96,000 sites. Formed after the 2008 deregulation of the Scottish water industry, the company faced growing competitive pressure to protect market share and retain customers as deregulation allowed switching and a UK-wide open market loomed in 2017.

Working with Artesian Solutions, Business Stream implemented a customised, real-time insights and alert service that monitors web and social media and delivers personalised sales triggers to account managers. The solution enabled timely, relevant conversations that boosted sales productivity by 30%, improved customer satisfaction by 17% and helped retain around 90% of its customer base while sharpening reaction times and supporting future acquisition plans.

Business Stream

Simon Driscoll

Sales and Contract Manager