Case Study: Towergate Insurance achieves proactive, real-time customer engagement with Artesian Solutions' market intelligence

Focussing the conversation on the customer - Towergate drive proactive customer engagement through Artesian insights

Towergate Insurance is a leading specialist broker that has grown rapidly through more than 150 targeted acquisitions. As it expanded across multiple brands, the business faced pressure to deliver a consistent customer experience, demonstrate repeatable organic growth, and protect margins in an increasingly competitive market. Client-facing teams too often had nothing to say outside renewal conversations, limiting opportunities to retain and grow existing accounts.

To address this, Towergate adopted a social-selling approach using Artesian’s market intelligence platform to deliver real-time customer and market insights to mobile devices. This gave advisers timely, shareable triggers for relevant conversations, pre-configured email templates, and faster prospect searches, which increased regular, meaningful engagement. The result was a stronger pipeline of cross-sell and upsell opportunities, improved staff effectiveness, and more consistent, measurable customer engagement across the business.

Towergate Insurance

Lisa Bartlett

Sales and Marketing Director