Case Study: Barclays achieves real-time competitive insight for 10,000+ executives with Artesian Solutions

Barclays rolls out real-time competitive insight

Barclays, a global bank serving more than 49 million customers across retail, corporate and investment banking, needed to deliver timely, contextual competitive insight to employees both in the office and remotely. Manual scanning of hundreds of sources was slow and error-prone, risking missed or stale breaking news and limiting the bank’s ability to respond quickly; the goal was to give up to 10,000 executives real-time access to relevant market intelligence and simpler internal communication tools.

Artesian Solutions implemented a semantic, web-based monitoring platform that automates scanning of tens of thousands of sources, tracking 200+ competitors across 11 business areas and delivering daily insight via iPad, email, web and tailored mobile alerts. The service — including a searchable archive and an internal “Knowledge Store” for sharing and discussion — cut manual effort, sped response to breaking news, democratized access to insight and improved Barclays’ competitive advantage and client service.

Barclays

Alex Alder

Head of Market Research