Case Study: UNC Health achieves 443% increase in mobile app downloads with Artera (integrated with Gozio)

UNC Health App Increases Patient Engagement Through Artera and Gozio Partnership

UNC Health, a not-for-profit integrated health system based in Chapel Hill, wanted to boost patient engagement and make its consumer mobile app more useful by improving wayfinding and appointment reminders. To do this it partnered with Gozio (for in-app wayfinding and navigation) and Artera, using Artera’s patient communications platform to drive downloads and in-app access through appointment reminders.

Artera integrated with Gozio to embed smart hyperlinks in appointment reminders (a “Smart Links” workflow and “Save and Go from the Mobile Calendar” feature) that open the UNC Health app to the patient’s appointment location and provide directions. The campaign generated 4,500 link clicks in the first week and helped UNC Health increase mobile app downloads by 443% (over 160,000 downloads), reach more than 100,000 sessions per month, and achieve strong repeat use (50% of users returned 4+ times; 70% are repeat users), demonstrating Artera’s measurable impact on patient engagement.

UNC Health

Dan Dodson

System Director, ISD Digital Health and Innovation