Case Study: Community Health Centers of the Central Coast achieves 30% patient recruitment and schedules 20,000 appointments with Artera

CHC Leverages Community Outreach Model to Acquire New Patients and Close Gaps in Care

Community Health Centers of the Central Coast, a Federally Qualified Health Center serving 150,000 patients across 31 clinics, faced the challenge of rapidly connecting newly assigned Medicaid patients to primary care within 90 days despite high patient transiency and unreliable phone numbers. To overcome outreach barriers and close gaps in care, CHC partnered with Artera and adopted the Artera platform as part of its technology ecosystem.

CHC deployed Artera’s Community Outreach Model, conversational messaging, and Artera Analytics to send targeted SMS campaigns, enable text-based scheduling, and monitor campaign performance. The Artera solution drove a 30% recruitment rate in one year, scheduled ~20,000 appointments, achieved a 60% connected patient rate, delivered ~99% of responses within one hour and ~98% broadcast deliverability, and reduced outbound staffing needs dramatically (from five outbound FTEs down to one outbound plus two inbound), while lowering staff burnout and earning CHC Artera’s Heartie Award.

Community Health Centers of the Central Coast

Frederick Aguilera

Navigation Center Supervisor