Case Study: British Airways boosts route awareness with Arke

British Airways boosts route awareness 25% above forecast with Arke

British Airways, in partnership with London Gatwick Airport, faced the challenge of raising awareness for its new flight routes and winning market share from rival airports. The vendor, Arke, was tasked with developing a digital marketing campaign to reach high-intent travelers in key catchment areas surrounding the airport.

Arke implemented a two-phase digital strategy utilizing a mix of channels including Skyscanner, Spotify, Out-of-Home ads, Outbrain, DAX, and Uber. The campaign successfully delivered 8.29 million impressions, finishing 25% above its forecast, and achieved 36.5% more clicks than planned. This diversified media approach from Arke effectively raised awareness of British Airways routes and exceeded all performance targets.

British Airways