Case Study: TELUS achieves 30% portal traffic growth with Architech's loyalty workflow redesign

TELUS boosts portal traffic by 30% with Architech

Telus, a major Canadian telecom, faced a challenge where its marketing team's ability to manage its loyalty program was entirely dependent on developers for updates, promotions, and partner integrations. This reliance prevented the team from responding quickly to market conditions and caused platform stability issues. Architech was engaged to address these marketing operations.

Architech redesigned the loyalty program workflow, building a flexible back-end portal that shifted operational control to Telus's marketing team. This solution enabled self-serve management of catalogues, promotions, and partners, and incorporated automated testing and analytics. The results delivered by Architech included a 30% increase in portal traffic, a 70% rise in Wishlist engagement, and a 35% reduction in errors, transforming marketing velocity and winning a Bronze Loyalty360 Award.

Telus