Case Study: Starmark achieves greater agility, profitability, and transparency with IBM Targetprocess by Apptio

Starmark runs 260 sprints with Apptio Targetprocess

Starmark, an integrated marketing agency, faced challenges with its traditional waterfall project management methodology, which often led to scope changes, missed deadlines, and strained client relationships. Seeking a more transparent and efficient way to work, the company decided to shift its entire operations to Agile. To support this transformation, Starmark turned to vendor Apptio and implemented its product, IBM Targetprocess, as the central tool to manage the transition.

Apptio's IBM Targetprocess provided the solution, becoming the hub for all Agile activity, from sprint planning to client budget reconciliation. The results were profound: Starmark achieved sharper financial forecasting, healthier margins, and a complete elimination of change orders. The agency nearly doubled its work throughput without adding headcount, improved employee work-life balance, and significantly increased both client and employee satisfaction scores.

Starmark