Case Study: Sportradar achieves greater cloud cost visibility and lower transaction costs with Apptio Cloudability

Sportradar lowers cloud transaction costs by 90% with Apptio Cloudability

Sportradar, a global sports technology company, faced a challenge with a lack of visibility into its cloud spending after a large-scale migration. This lack of transparency made it difficult to optimize investments, calculate unit economics, and justify cloud costs to business leaders who saw it as a duplicate expense to their existing data centers. They initially used native AWS tools and spreadsheets but needed a more robust solution to support their FinOps capabilities.

To address this, Sportradar implemented Apptio Cloudability. The solution provided the deep, actionable insights and cost transparency they required. As a result, Sportradar achieved significant cloud cost savings, including a 90% reduction in cost per transaction for one service after a technology shift. Apptio also enabled easier rightsizing of workloads and empowered the company to clearly allocate costs and understand the value of its cloud spend.

Sportradar