Case Study: Red Ventures accelerates cloud migration and improves cost transparency with Apptio

Red Ventures allocates 92% of cloud costs in 3 months with Apptio

Red Ventures, a portfolio of digital businesses, faced challenges in accurately allocating and optimizing its cloud resources as it underwent a rapid migration. The company struggled to track business unit consumption and lacked the cost transparency needed to make efficient, strategic decisions. To address this, they implemented Apptio's Cost Transparency and Cloudability solutions to gain better insight into their IT spend and inform their cloud migration.

Using Apptio's deep tagging features and analytics, Red Ventures was able to group resources and drill into consumption data, leading to more informed decisions on reserved instances and capacity planning. Within three months of deploying Apptio, the company achieved a 92% allocation of its AWS cloud costs to business units. This provided unprecedented spend accountability, fostered collaboration on IT value, and enabled business leaders to use the data to make better technical and strategic decisions.

Red Ventures