Case Study: Ibotta achieves $1M in AWS cost savings and better cloud visibility with Apptio Cloudability

Ibotta Gains Deeper Visibility into Spending and Grows Business Using Apptio Cloudability in AWS Marketplace

Ibotta, a Colorado-based mobile app that gives consumers cash back on purchases, built its platform on AWS to scale quickly. As the company grew and added microservices and data science workloads, spreadsheets became insufficient for tracking Amazon EC2 and S3 costs, leaving Ibotta without clear visibility into resource utilization or an efficient way to control cloud spending.

Ibotta purchased Apptio Cloudability through AWS Marketplace to centralize and automate spending and usage reporting, including machine-learning anomaly detection. With clearer cost visibility they increased EC2 Reserved Instance coverage from 40% to 60% and bought reserved DynamoDB capacity, saving more than $1 million and enabling smarter planning and faster business growth.

Ibotta

Ron White

Vice President of Engineering