Case Study: Maritz achieves 40% IT cost reduction and becomes a trusted business partner with Apptio

How Maritz IT cut costs and delivered competitive IT services, earning the trust of business partners

Maritz, a $1.2B sales and marketing services company with about 4,500 employees, faced a leadership mandate to fully recover IT costs while cutting the IT budget by 40% (about $18M). The move to charge back labor, storage, compute and network costs doubled prices to business units, eroded trust, and prompted decentralization as business leaders pushed for more control and visibility.

Maritz adopted Apptio and the Technology Business Management (TBM) approach to automate cost transparency, tie consumption to cost, and offer fixed-rate services to business units. The result: IT spend fell nearly 40%, the $18M reduction mandate was met, roughly $20M was freed for reinvestment, $4M in infrastructure and security upgrades were self-funded, spreadsheets were eliminated, and IT transformed from a perceived cost center into a trusted, preferred service provider.

Maritz

Gerry Imhoff

Chief Information Officer