Case Study: GroupM achieves global IT visibility and data-driven centralized technology management with Apptio TBM

GroupM - Customer Case Study

GroupM, a global leader in media investment management and parent to WPP agencies like Mindshare and MediaCom, faced mounting IT challenges as its decentralized business model expanded across more than 60 countries and $82.2 billion in billings. Rapid growth and increasing digital, data-driven demands made it difficult to control escalating costs, variable performance and inconsistent budgeting and service delivery at the local level.

GroupM selected Apptio’s Technology Business Management (TBM) solution after broad stakeholder engagement to centralize budgeting and service costing while preserving local agility. The implementation consolidated financial and operational data, improved visibility into global technology assets, enabled centralized IT management and performance monitoring, sped processes and reporting, and empowered data-driven decisions across the organization.

GroupM

John Donnarumma

CIO