Case Study: Dentsu saves three months in IT planning with Apptio

Dentsu saves 3 months in IT planning with Apptio

Dentsu, a global media and advertising group, faced a complex and inefficient IT planning process due to its decentralized structure following years of mergers and acquisitions. Technology costs were buried across hundreds of separate financial statements, forcing the central finance team to chase data and manage a slow, error-prone spreadsheet-based budgeting system that could take up to five months. To gain control and scalability, they turned to the vendor Apptio for its technology business management solution.

By implementing Apptio's platform, dentsu centralized all technology cost and budget data, eliminating manual spreadsheet consolidation and version control issues. This provided the visibility needed for data-driven decisions and streamlined collaboration between finance and technology teams. The results were significant, with Apptio helping dentsu cut its IT budgeting and forecasting cycle time by three months, enabling proactive global spend management and improving governance.

Dentsu