Case Study: Zepto achieves 35% higher remarketing conversions with AppsFlyer Audiences and OneLink

Zepto boosts remarketing conversions by 35% with AppsFlyer

Zepto, a leading quick commerce app in India, faced challenges in scaling its remarketing efforts to re-engage dormant and churned users. The manual process of creating and uploading custom audience segments to media platforms was unsustainable, and broken deep links were causing users to drop off before completing their journey back to the app. Zepto turned to AppsFlyer for a solution.

Using AppsFlyer's Audiences solution, Zepto dynamically created segments by synching campaign attribution data with its CRM, eliminating manual work. AppsFlyer's OneLink deep linking technology provided seamless anywhere-to-app user journeys. This resulted in a 35% increase in remarketing conversions, a 40% drop in cost per re-install, and a 15% improvement in 30-day retention rates.

Zepto