Case Study: Yellow Card reaches 1 million users and cuts CPI with AppsFlyer

Yellow Card reaches 1 million users and cuts CPI 30% with AppsFlyer

Yellow Card, a fintech startup providing cryptocurrency-based financial services across Africa, faced a challenge in scaling its mobile app user base. With its marketing data siloed across multiple platforms, the company struggled to accurately attribute installs and identify which channels were driving high-quality users. To achieve its goal of reaching one million users, Yellow Card turned to vendor AppsFlyer for its mobile measurement and attribution capabilities.

By implementing AppsFlyer's measurement suite and deep-linking solution, OneLink, Yellow Card gained a unified view of its marketing performance. This enabled the team to optimize ad spend in real-time and use deep links to guide users more effectively within the app. As a result, Yellow Card grew its user base to one million and achieved a 74% quarter-over-quarter rise in app installs alongside a 30% reduction in cost per install (CPI).

Yellow Card